
7 Ways Gift Cards for Your Business Outperform Other Marketing Strategies
Advertising, direct mail, coupons … there are many ways to get your customers’ attention. But what will ultimately motivate them to purchase your products or services? Adding gift cards to your marketing plan is a smart way to engage customers and keep them coming back. Consider these seven ways gift cards outperform other common marketing strategies: 1. Greater perceived value. Unlike coupons, a gift card makes consumers feel like they have money to spend immediately. Plus,