
5 Loyalty Program Do's and Dont's
Loyalty programs can boost retail efforts but as new brands embrace them, more is learned about their implementation. Sometimes the experience doesn't always jive with the intended outcome, so with every success story, there are loyalty initiatives that fall short of the mark. Kevin Yeow, president of Americas, ICLP, said successful loyalty programs must include five fundamentals. They are: Having the ability to influence and track positive behavior change (and ROI). Having t